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Comparative analysis of the taxi market in the cities with a million-plus population in Russia

December 2019 (294) City transport M.K. Obushcharova,
assistant of the Department of General and Strategic Management FSAEE HE Research University “Higher school of economics”, c. Moscow
E-mail: mobushcharova@hse.ru
M.V.  Tverdokhlebova,
assistant of the Department of Strategic Marketing; FSAEE HE Research University “Higher school of economics”, c. Moscow
Annotation: The taxi market has undergone great changes in recent years. There appeared new players, the level of competition has increased, the process of struggle with the shadow sector of this industry is observed. This study aims to identify the main trends in the Russian taxi market. A comparative analysis of the status of local taxi markets in cities with a population of over one million has been carried out on the basis of collected information on key market indicators. The main problems are identified that are characteristic of both the local and the Russian market as a whole.

taxi market, analysis of local markets, shadow sector, online aggregators, cities with a million- plus population


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